Well the initial wait is over.
The World Tea Expo 2015, nominations are being requested and open to the public.
If you are interested in nominating under the categories listed you have until March 19th to place your selections.
I have noticed that this year the categories have changed and seem more focused to the current interests of tea enthusiasts, although as I mentioned last year, the blog category still represents a small faction of what we do and has a myriad of subcategories that encompass the title “blog”. For those who missed it my last years post resides here.
This year the decisions for nominees will be harder for me due to a host on new tea bloggers have come to my attention.
Yes, I have my favorites, though there are so many that I truly enjoy and those whose information I value and respect, it will be hard to choose just one.
Then there are the categories that, although I am familiar with the topics, can I truly select one as the best?
Here are some of my thoughts on the categories:
Best Tea Publication: is a narrow scope for me, as I only will invest in a few that provide a full spectrum of the state of tea.
Best Social Media Reach: I’m suspect about this. Do I make the decision purely on who reaches me or do I try to look up Alexa stats?
Best Tea Industry Website: so whom do I look to who covers all aspects of the industry, in my opinion there are only a few, so my choices are again narrowed.
Best Tea Business: what criteria should I use here? There are a few companies that have provided me excellent service over the years? Though can I say they are the best business?
Best Tea Blog: I have mentioned my concerns above and I am really in a quandary.
Note: if you have already placed a “vote for me” on social media, unfortunately, your name will not be included in my consideration.
Best Tea Educator: again another wide open category, some of the best Tea Educators I know are rarely in the “Tea” limelight and do an outstanding job on providing both quality education, communication and interaction to the benefit of many, utilized only by the few. Yes, and some of you know who I am referring to.
“Best Tea Health Advocate“: tea and health is such a loaded topic and one I tread very cautiously on. There is soooo much misinformation out there and the general consumer marketplace is inundated with unsubstantiated claims. Although, great strides have been made, I say to my patrons “drink tea it’s good for you which ever your preference”. Now herbs, may have other beneficial benefits that can be substantiated, although they may not work for everyone, and lastly, if you are taking any medications before adding any herb or tea to your diet Consult With Your Physician.
I think I may look for those organizations that have spent funds to do the type of research required to give us quality information.
Best Tea Marketing: Here, do I nominate a company who has a large marketing budget, from whom I get daily reminders that I have not purchased their latest and greatest “tea” blend or do I look for a small company who addresses me personally and asks my opinion?
Best Tea Industry Innovator: well I’m just not sure, as the word innovation has a very specific connotation for me and I have not seen many “innovations” lately.
Best Tea Personality: well here is where the popularity contest is personified. Yes, you know who you are…
Most likely my choices for nominees will fall by the way side, as I have always been the champion of the underdog to give those less visible a chance to succeed.
April 1st 2015 update:
The nominees have been chosen. Congratulations and best wishes to all who made the list.
See the nominees here