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    Why not go for the good old Dr XXX elixir that cures everything?

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    What funny links. Thanks for including them.

    It’s a good question: how to better market tea. Especially loose-leaf tea. Seems like a pet topic for us teabloggers/tea obsessives.

    You’ve certainly given us more to talk about.

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      Back in 2003 this was part of the recommendation regarding advertising and promotion, “Modern tea promotion involves branding beyond even the corporate level, with producer-nations pushing for more bulk tea becoming marketed as branded. This modern bulk-branding must be coupled with advertising, or else these large-volume exports will wallow in confusing, murky identities”.www.teaandcoffee.net
      Yet we have not seen much in generic tea advertising the time is now for the collective effort something the International Tea Council might consider. If you look back at some of the Tea Council advertising from the 50’s and 60’s the efforts helped to put tea up front and personal.

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    Wow – that 1658 London ad is amazing, and in a sense, scary – because I swear I’ve seen Twitter conversations where the spelling and turning of phrase is nearly as “creative.” Seems the more advanced we become, the more it really doesn’t change. Even then, the Chinese were the tea and health experts.

    What I always find interesting is to wrap my mind around the idea of coffee and tea as medicinals – a coffee house in those days was almost like going to a clinic, from what I’ve read. It was marketing that turned it away from being a curative into something you’d actually want to drink for the taste.

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    @jopj “If you look back at some of the Tea Council advertising from the 50′s and 60′s the efforts helped to put tea up front and personal.”

    This is something I would like to see.

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      Xavier, Thanks for your comments.
      I’ve thought about a way to make this happen though it will require more time and research. Stay tuned.

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