Take Tea And See; The Tea Council; 1952, Life Magazine
I recently attended The Meaning Of Tea benefit for the American Botanical Council. I will write about the event in another blog post. Today I want to concentrate on one of the topics that came up during the panel discussion, How do we get more people drinking tea? The answers ranged from-
Increased advertising and promotion of the health benefits of tea to more education.
In looking further I read this online;
“Advertising is certainly an art form, with much room for the creative mind as well as a knowledge of statistics. The tea trade is more tradition-bound than most businesses, and the good aspects of the tradition of tea need not be lost, even as modern business practice is required for tea to survive as an industry. An analysis of the role of advertising, from generic to private-company, shows so many positive benefits. This breadth of benefit from advertising is unusual, and will help the trade if sponsors take advantage of this powerful tool.” part of an article written in 2004 by Keys Technologies and Tea & Coffee Trade Journal.
The first tea ad appeared in a London newspaper:
“In a number of the weekly Mercurius Politicus (a predecessor of the present London Gazette), dated September 30, 1658, occursthis advertisement:
“That excellent and by all pysitians approved China drink called by the Chineans Tcha, by other nations Tay, alias Tee, is sold atthe Sultaness Head, a Cophee-house in Sweetings Rents, by the Royal Exchange, London.” http://www.fullbooks.com/Tea-Leaves.html
Centuries later, in the United States, an ad campaign was run, circa 1950’s by The Tea Council, “Take Tea And See” (scandalous-scantily clad gentleman) to promote increased tea consumption, is an example of a generic offering.
Recently, in this ad focused society, there are many tea ads, predominantly for private-company branding and potential increased sales.
On the scandalously creative side I have located a few private-company tea ads on YouTube. They are scandalous for a variety of reasons…
Take a look, enjoy,
Comments, and Giggles are welcomed.